Esurance iOS App
I partnered with a senior designer to redesign Esurance's policy management app. I was responsible for nailing the information architecture, wireframing, prototyping and conducting design research. We also consulted with a visual designer to ensure that the look and feel was on-brand. The result was a sleeker, more intuitive design that features a simplified navigation.
A cumbersome tree navigation structure required policy holders to tap several times before reaching their desired task. Additionally, the visual design looked dated and did not use the screen’s limited real estate effectively.
The redesigned app highlights features that can be accessed pre-login and new navigation supports people with multiple insurance policies.
I designed 4 different navigation models for policy selection for users with multiple policies, rapidly prototyped 11 variations of the 4 options using InVision, and usability tested prototypes on iPhones with over 40 participants. Sometimes I’d make quick fixes in between tests.
Overall we saw an uptick in App Store ratings, from 2.5 to 4 stars. I am proud that my team and I had designed one of the most usable (and attractive!) financial services apps available at the time of launch.
What I learned
I learned how to influence skeptical stakeholders by sharing analytics, examples of competitive research, feedback from usability studies, and design principles. By directing conversations to objective data, away from personal likes and dislikes, I was able to build trust with the leadership team and help shift their thinking so that designers are seen as partners in product strategy development.